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How are Millennials Affecting the Supply Chain?

Best Practices  

Millennials want more than a good price. They want availability, speed and convenience. More than that, they want to be included in the actual co-creation of the product. To millennials, it's about the experience. Enter "experiential supply chain."

At the heart of the experiential supply chain, there is a compelling opportunity to make customers feel special. Because experiences are specific to individuals, supply chains now have to deliver more customized offerings. Each consumer wants a unique shopping experience, which has disrupted the entire supply chain process. Learn more about "experiential supply chain" now.

Are millennials taking over the supply chain?

The way you get a cup of coffee, cook a meal at home and even purchase clothing is changing. What once was a $3 cup of coffee is now $15 with Starbucks Reserve. Meals are planned ahead of time with pre-packaged ingredients that are shipped to your doorstep by Blue Apron or Hello Fresh. Customized shirts and outfits are created with you in mind and delivered seasonally by MTailor or Stitch Fix.

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